History: From 1981 it was ‘I Hate Geg Hopkins Productions’ catering for both audio and video around the clock, but the work load was more audio. Occasionally, the facilities were opened up for bands to record, but being honest, this was so tedious, taking up such a lot of time for no revenue, so it was discouraged with polite jesters. Of course, the studio was multi-track (still is), predominantly handling ONLY in-house productions, such a radio ads and music jingles, all original, all written, produced and directed in-house. Video was a slow – slow process in those days. The output style was always somewhat in-your-face with snappy scripting and good voices. All media placement was in-house too and rarely did the studio open up for Agency work, unless that Agency proved creative ability. It was a pride thing and standards had to be maintained at all costs. Perhaps a little deluded, but we thought the public at large recognised that, until the desktop computer was born. At one time we had a million Dollars racked up, but nowadays most of it is done on powerful PCs and MACs with high-end mics and mixers, but as mentioned above, ADmaze Media still has the kit.
ADmaze Media was one of the first studios in the world to go full digital. That was in 1989. The rest of the world never really caught up until mid 90s. If you Google you might still find bulletin boards detailing experiments and sharing of knowledge by Geg Hopkins. The first 286 computer was used with ‘Micro Technology Unlimited’ (MTU) and the first Yamaha digital mixers. (we needed noise gates then). The next step was 24 bit with the incredible Krystal card in the early 90s (nobody/nothing could touch it), which can still be used today, but it was many years ahead of its time and cost reflected that. Analogue was gone albeit the Neuman mics really, as mentioned under ‘equipment’ elsewhere on this site..